These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. Each video was created using assets art directed and concepted from a separate commercial as part of a larger Dove Chocolate and Dove Ice Cream campaigns. The product footage was developed in order to be used as key elements of these HVCs.
The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to each of the HVCs.
Agency: The & Partnership; in-house
creative direction, art direction