These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. All aspects of the ad including the 3D elements and AI-generated voiceover were developed in-house.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to HVCs for ‘Gamers’, ‘College Prospects’ and ‘Gen Z Trend Trackers’.

creative direction, art direction

A series of in-feed ads on Reddit targeted to different gaming communities and their corresponding passion points. The different creatives were developed targeting a number of specific types of gamers while leveraging distinct gaming styles, mimicking existing gaming IP and tapping into own-able gaming moments where avid gamers “Maybe Just Need A Snickers”.

creative direction, art direction

Leveraging the key talent of Snicker’s 2020 Super Bowl spot, Luis Guzman, these were a series of videos developed in order to attach to existing pop culture or general news stories on Twitter that could be used as examples of the success of the Snickers campaign, “Fix the World”.

These videos were directed and captured in a separate video shoot happening in tandem on the day of the Super Bowl commercial shoot.

Agency: BBDO

creative direction, art direction, concept development, copywriting

These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. All aspects of the ad including the 3D elements and AI-generated voiceover were developed in-house.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to HVCs for ‘Gamers’, ‘College Prospects’ and ‘Gen Z Trend Trackers’.

creative direction, art direction

As one of the main sponsors of the annual conference, VidCon, Mars Wrigley always maintains a prominent presence during the week long convention including an interactive sponsor booth, print ad and this trailer advertising the booth that run before every creator talk or presentation.

The 2019 edition of the trailer was designed to leverage the key visual and thematic elements to invite convention attendees to visit the Mars Wrigley space, the ‘Mouth Watering Maze’.

creative direction, art direction, motion design, graphic design

This paid social creative was developed in-house and in partnership with Marvel Studios leveraging the main artwork of the Marvel show “Werewolf By Night” while tapping into the existing Snicker’s campaign “Maybe You Just Need A Snickers”.

creative direction, art direction

A collection of reactionary videos shot in tandem with the M&M’S 2018 Super Bowl commercial with the star of the commercial Danny DeVito. These videos were concepted and developed using the recognizable costume from the commercial to act as reactionary GIFs or memes to be used leading up to and during the 2018 Super Bowl campaign.

Agency: BBDO

creative direction, art direction, direction

This was an evergreen piece of organic social content developed for Orbit Gum.

creative direction, art direction

These were a series of paid social OLVs that were created to target consumers during the Holiday season. Leveraging Twix’s unique position as the only filled bar containing a cookie, these videos tapped into the role cookies during the holiday season, specifically around their role with Santa.

creative direction, art direction

'My Stuff' is modeled after the Vanity Fair column of the same name and was a featured section on the Ermenegildo Zegna intranet site. Here employees could learn about different members of the corporate offices. Traditionally this was done in the form of a transcript with the text of the questions and answers being written out. When I was asked to participate for the internal website, I requested to do a video that I would shoot myself. This is what I made.

creative direction, art direction, direction, editing

These character poster videos as well as the teaser video were developed as part of a Snickers collaboration with the Marvel series “Secret Invasion”. The creatives leveraged a series of posters of each of the key characters while tapping into the main theme/mystery of the show through the existing Snickers campaign. The main teaser video as well as the “Nick Fury” asset were part of a paid social flight.

creative direction, art direction

These were two pieces of organic, evergreen social media content developed for Snickers and Twix (separately) to tap into the launch of the new season of Rick & Morty. Though not officially sanctioned by the IP, these pieces of content leveraged the iconic look and feel of the show to help bring these two brands into the conversation.

creative direction, art direction

Created for Agnona's Fall '14 Ready-to-Wear collection, this video was played on a loop at the entrance to the showroom. Inspired by the 'wave' pattern of Stefano Pilati's collection (shown in the photos below), the video seamlessly looped between the three main colors of the collection.

creative direction, art direction, motion design, graphic design

These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. Each video was created using assets art directed and concepted from a separate commercial as part of a larger Twix Cookie Dough campaign. The product footage was developed in order to be used as key elements of these HVCs.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to each of the HVCs.

Agency: The & Partnership; in-house

creative direction, art direction

This collection of recipe videos are representative of the many pieces of video and photo recipe content developed across several key brands including M&M’S, Dove Chocolate, Snickers and Twix.

These videos and photos were developed in partnership with TAG Toronto and their studio. The overall recipe program was started in order to develop recipe content that met the Mars Wrigley marketing and nutritional guidelines while being able to be used globally in perpetuity across a number of mediums including social media, branded website and retailer product pages.

Agency: TAG; in-house

creative direction, art direction

These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. All aspects of the ad including the 3D elements were developed in-house.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to each of the HVCs.

creative direction, art direction

These videos were developed leveraging talent from the M&M’S Hazelnut Spread commercials as part of a larger digital/social campaign. Each video was developed with the recent launch of Instagram Stories in mind so as to be used leveraging key engagement features of the platform such as polls, slider ratings and multiple choice buttons.

These videos were captured in a tandem shoot on the same set as the commercials shot for the Hazelnut Spread campaign.

Agency: BBDO

creative direction, art direction

These assets were developed in-house and in collaboration with Warner Brothers to support the launch of the movie Shazam! Fury of the Gods.

The partnership allowed for the approved use of key scenes in the film in which Skittles played a prominent and important for in the plot.

creative direction, art direction

This collection of content was developed for the Halloween seasonal campaign for Shopper marketing exclusively for Walmart and Sam’s Club. All of this content was developed from a collaborative brief involving the brand and seasonal teams, Walmart customers and external creative agency. This content was then handed off to an external creative agency for the development of marketing materials including website banner ads, email blasts and product description pages.

creative direction, art direction

These videos were developed leveraging talent from the Flavor Vote 2018 series of commercials as part of a larger digital/social campaign intended to further debate and discussion of the potential future flavors.

These videos were captured in a tandem shoot on the same set as the commercials shot for the Flavor Vote 2018 campaign.

Agency: BBDO

creative direction, art direction

This paid social creative was developed in-house and in partnership with Warner Brothers leveraging artwork from the film, The Matrix Resurrections.

The creative leveraged key design elements from the series including the background artwork and the shapeshifting of characters in order to tap into the Skittles’ “Bring Back Lime” campaign.

creative direction, art direction

The second in a series of posts on the Armani Exchange Instagram, this video helped launch the AXCHANGE hashtag related to a number of artist initiatives and collaborations. 

creative direction, art direction, motion design, graphic design

This animation, created for Armani Exchange, was used in window and in-store video monitors for important sale events. 

creative direction, art direction, motion design, graphic design

An organic, evergreen piece of social media content developed for M&M’S showcasing the new packaging design, but also geared towards influencing user interaction with the post through commenting, liking or sharing a ‘vote’ of their personal favorite M&M’S flavor.

creative direction, art direction

A piece of organic, evergreen Twix content made for social leveraging common internet memes around dating while also tapping into the Left Twix vs. Right Twix rivalry campaign.

creative direction, art direction

These were a series of organic, evergreen pieces of social media content developed to support the launch of Snickers Peanut Butter Brownie. After their development for social, these pieces of content were then repurposed to be used on retailer product pages, email blasts and the Snickers branded website.

creative direction, art direction

These paid social pieces were developed as part of a larger rewards program test being conducted by the business. The overall brief was to develop a series of paid social ads, leveraging key consumer insights, to promote this new candy rewards program being tested in-market.

creative direction, art direction

Created for the A|X Instagram, this simple, grid-like post for Valentine's Day was also subsequently used in an email blast sent to customers.

creative direction, art direction, motion design, graphic design

This paid social creative was developed in-house and in partnership with Warner Brothers leveraging footage from the film, Black Adam, while tapping into the existing Snicker’s campaign “Maybe You Just Need A Snickers”.

creative direction, art direction

creative direction, art direction, motion design, graphic design

These were a series of potential print ads produced in conjunction with the new purpose-led relaunch of M&M’S. Using the new M&M’S branded assets, tone of voice and overall new look & feel, each of these versions were created to showcase the new shift in brand positioning launched in January 2022.

Agency: Jones Knowles Ritchie

creative direction, art direction

creative direction, art direction, motion design, graphic design

creative direction, art direction, motion design, graphic design

creative direction, art direction, motion design, graphic design

An organic, evergreen piece of social content for Orbit Gum that leveraged the moment when people begun booking flights again coming out of the pandemic.

creative direction, art direction

Leveraging the in-game UX of Animal Crossing as inspiration, this organic, evergreen piece of social content was developed in the middle of the pandemic in order to insert the Twix brand into the conversation happening around the game.

creative direction, art direction

For the launch of the Spring / Summer 2016 season, we created the AXCHANGE hashtag which would be used for a number of events and artist related initiatives. This was the first of a series of posts designed to announce the new hashtag as well as set the tone for the type of content that would follow. The idea for the neon sign was inspired by a number of early concepts for the SS16 collection. 

The second in a series of posts on the Armani Exchange Instagram, this video helped launch the AXCHANGE hashtag related to a number of artist initiatives and collaborations. 

creative direction, art direction, motion design, graphic design

This paid social asset was developed for a general audience using limited assets developed for the launch of Snickers HI-Protein. A series of HVC-targeted assets were then developed using this asset as a base while leaning into the existing Snicker’s campaign messaging.

creative direction, art direction

These are a series of lifestyle/editorial shoots done for Dove and Dove Ice Cream. All of these were captured for organic, evergreen social but then were also repurposed for e-commerce product landing pages.

creative direction, art direction

These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. Each video was created using assets art directed and concepted from a separate commercial as part of a larger Dove Chocolate and Dove Ice Cream campaigns. The product footage was developed in order to be used as key elements of these HVCs.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to each of the HVCs.

Agency: The & Partnership; in-house

creative direction, art direction

Following the ‘Purpose’ relaunch of the M&M’S brand, these were a series of organic, evergreen pieces of social content that were rolled out across all social platforms. Each of these pieces leveraged the new bold, colorful and simple redesign of the M&M’S brand.

creative direction, art direction

A series of paid social videos and corresponding print ad developed around the continual Skittles Pride campaign using key pack artwork and designs.

creative direction, art direction

These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. All aspects of the ad including the AI-generated voiceover were developed in-house.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to each of the HVCs.

creative direction, art direction

The Challenger Project is a yearly internal competition at Ermenegildo Zegna where two teams, comprised of directors from all departments and regions, work together on a common topic, challenge or task currently facing the company.

For this particular year, I was asked to work with one of the teams to create a short film realizing their solution. This is the introduction to the short film that I made for them.

creative direction, art direction, motion design, graphic design, editing

These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. All aspects of the ad including the 3D elements and AI-generated voiceover were developed in-house.

The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to HVCs for ‘Gamers’, ‘College Prospects’ and ‘Gen Z Trend Trackers’.

creative direction, art direction

Created for a global meeting of the different regional corporate teams, this video was designed to act as a visual timeline charting some of the significant moments in the company's century long history.

The video was well received and subsequently the HR team decided that it would be used as an integral part of the orientation process for all new employees.

creative direction, art direction, graphic design, motion design, editing

For the launch of the Autumn/Winter 2015 advertising campaign, we did this simple stop motion video for Instagram showing off the gatefold triptych on the inside. This video was significant for it was not only a shift in the brand's general presence on social media, but it also helped set the tone for the new Armani Exchange.

Leveraging the new, unique product format of Starburst Swirlers, this organic, evergreen piece of social content was part of a greater social campaign where everyday objects are ‘fantastically’ replaced with Starburst Swirlers.

creative direction, art direction

A simple, organic piece of social content developed for Orbit Gum which reinterprets a common meme trope of someone applying face paint to slowly become a clown.

creative direction, art direction

This was a freelance project that I did for Google for the kickoff of a meeting for the global product teams.

Working with a project manager from Google, I built the content based on requirements provide by the client and then animated these to create the video.

creative direction, art direction, motion design, graphic design, editing

Ermenegildo Zegna launched a global loyalty program for their customer base. This introduction video was the first in a series that I created with the marketing team to help train the store staff's about this new program.

 creative direction, art direction, motion design, graphic design, editing

art direction, motion design, graphic design

Created in collaboration with the design and creative teams, this was part of a comprehensive project I developed to explain and demonstrate the design aesthetic of the new Armani Exchange and how it relates to the House of Armani. 

creative direction, art direction, graphic design