As one of the main sponsors of the annual conference, VidCon, Mars Wrigley always maintains a prominent presence during the week long convention including an interactive sponsor booth, print ad and this trailer advertising the booth that run before every creator talk or presentation.
The 2019 edition of the trailer was designed to leverage the key visual and thematic elements to invite convention attendees to visit the Mars Wrigley space, the ‘Mouth Watering Maze’.
creative direction, art direction, motion design, graphic design