These videos were developed leveraging talent from the M&M’S Hazelnut Spread commercials as part of a larger digital/social campaign. Each video was developed with the recent launch of Instagram Stories in mind so as to be used leveraging key engagement features of the platform such as polls, slider ratings and multiple choice buttons.
These videos were captured in a tandem shoot on the same set as the commercials shot for the Hazelnut Spread campaign.
Agency: BBDO
creative direction, art direction