This collection of recipe videos are representative of the many pieces of video and photo recipe content developed across several key brands including M&M’S, Dove Chocolate, Snickers and Twix.
These videos and photos were developed in partnership with TAG Toronto and their studio. The overall recipe program was started in order to develop recipe content that met the Mars Wrigley marketing and nutritional guidelines while being able to be used globally in perpetuity across a number of mediums including social media, branded website and retailer product pages.
Agency: TAG; in-house
creative direction, art direction