For the launch of the Spring / Summer 2016 season, we created the AXCHANGE hashtag which would be used for a number of events and artist related initiatives. This was the first of a series of posts designed to announce the new hashtag as well as set the tone for the type of content that would follow. The idea for the neon sign was inspired by a number of early concepts for the SS16 collection.
The second in a series of posts on the Armani Exchange Instagram, this video helped launch the AXCHANGE hashtag related to a number of artist initiatives and collaborations.
creative direction, art direction, motion design, graphic design