These videos were produced as part of a greater HVC (high value community) paid social project where multiple iterations of the ad were designed for certain targeted communities. All aspects of the ad including the 3D elements and AI-generated voiceover were developed in-house.
The versions shown here are the programmatic versions as part of a complete paid social flighting including iterations for in-feed and Stories targeted to HVCs for ‘Gamers’, ‘College Prospects’ and ‘Gen Z Trend Trackers’.
creative direction, art direction