Leveraging the key talent of Snicker’s 2020 Super Bowl spot, Luis Guzman, these were a series of videos developed in order to attach to existing pop culture or general news stories on Twitter that could be used as examples of the success of the Snickers campaign, “Fix the World”.
These videos were directed and captured in a separate video shoot happening in tandem on the day of the Super Bowl commercial shoot.
Agency: BBDO
creative direction, art direction, concept development, copywriting